A selection of brands we’ve shaped, built and grown.
Strategy
- Market research & competitive analysis
- SWOT & pricing strategy
- Integrated marketing strategy (B2B & B2C)
- Funnel development for low/shoulder season offers
Creative & Execution
- Full suite of sales & marketing materials (digital & print)
- Onboard collateral (menus, welcome booklets, signage)
- Landing pages & automated email journeys
- Meta & Google Ads campaigns
- Agent outreach & last-minute sales campaigns
Results
- 50% average email open rate
- 9% average click rate
- Consistent qualified traffic & lead generation across campaigns
- Successful market entry with a fully branded end-to-end experience
Integrated Marketing & Funnel Development
Developed a clear market position and built a structured marketing ecosystem to support both direct bookings and agent sales.
Supported launch with a cohesive brand experience from first enquiry through to onboard.
Strategy
- Brand & market positioning
- Integrated marketing & sales strategy
- B2B agent network development
- Guest journey & onboard experience concept
Creative & Execution
- Brand identity & all marketing collateral
- Website, brochures, itineraries & sales materials
- Onboard guest experience design & materials
- Social media, events & trade show presence
- Email campaigns (B2B & B2C)
- Ongoing sales handling & booking management
Results
- Achieved occupancy levels of up to 72%
- Built a multi-million revenue generating brand
- Established strong agent network and direct sales channels
Full Brand Launch & Marketing Management
Led the transition from vessel to brand – defining positioning, building the full marketing ecosystem and supporting ongoing sales and growth.
Strategy
- Digital marketing & communication strategy
- Audience segmentation & campaign planning
- Email strategy across customer lifecycle
Creative & Execution
- Ongoing social media management
- Monthly email campaigns with seasonal themes
- Content direction aligned with target audience
Results
- +44.5% increase in accounts reached
- +34.3% increase in profile visits
- +17.6% increase in link clicks
- Email performance: 38–84% open rates, 4–25% click rates
Digital Strategy & Growth
Structured a consistent digital marketing approach to strengthen visibility, engagement and repeat business across key audiences.
Strategy
- Business concept development
- Market research & competitive analysis
- Positioning for target audience
Creative & Execution
- Brand identity (logo, colour palette, direction)
- Website design & full copywriting
- SEO-optimised content
- Social media setup & content direction
- YouTube & digital content production
- Ads management setup
Results
- Strong, market-ready brand foundation
- Fully developed digital presence prepared for launch
Concept, Brand & Digital Foundation
Defined the business concept and built a complete brand and digital presence aligned with its target market.
Strategy
- Consultative sales framework
- Buyer psychology & sales process structuring
- B2B outreach & partnership strategy
- CRM & funnel optimisation
Creative & Execution
- 12-week in-house sales training program
- Outreach materials (LinkedIn & email)
- B2B marketing collateral (video & brochure)
- Event marketing strategy (B2B & B2C)
Results
- Structured CRM and clearer sales funnel
- Increased outreach effectiveness (~10% response rate)
- Immediate post-training sales conversions
- Improved confidence and consistency within sales team
Sales & Marketing Enablement
Strengthened internal capabilities through structured sales training and improved marketing and outreach systems.
Strategy
- Concept & positioning development
- Competitive research
- Audience definition
Creative & Execution
- Brand identity & visual direction
- Website design & copywriting
- Email campaign strategy & execution
Results
- Website ranking on page 1 for key search terms
- 46% average email open rate
- 4–6% click rate
Brand & Digital Platform
Built a clear niche positioning and translated it into a strong digital presence and ongoing communication strategy.
Strategy
- Market & competitive analysis
- SWOT analysis
- Niche identification & positioning strategy
- Offer creation & pricing strategy
- Integrated marketing & sales approach
Creative & Execution
- Interior concept direction & styling
- Vessel enhancement & visual upgrade
- Photoshoot direction for content creation
- Brochure & sales collateral (B2B & B2C)
Results
- Clear and differentiated market concept
- Defined target audience and offering
- Cohesive brand and guest experience ready for market launch
Concept Development & Market Positioning
Transformed an undefined vessel into a clear market offering by identifying opportunity, defining positioning and shaping both concept and guest experience.
Strategy
- Content structuring & positioning refinement
Creative & Execution
- Website design & full copywriting
- Company profile development
Results
- Clear and professional presentation to market
- Stronger credibility in client and partner communication
Website & Corporate Presence
Translated an existing brand into a clear and professional digital and corporate presence.